HONDA
Indy 360 Lap

We brought a print ad to life by strapping a 360 camera to an Indy Car just days before the Indy race in Toronto. The print ad, with a call to action to take a lap around the track, was set and printed in the race day program before the content was even created. Diligent planning, fast creative decisions, and attention to detail were key to making this idea work.