SCOTIABANK
Highlights 2020-2026
Highlights 2020-2026
Working in-house at Lighthouse, I have touched every business line and every form of advertising. Retail and beyond including Sponsorship, Events, Wealth, Credit Cards, Insurance, etc. With so many campaigns created over the last six years, these are the projects that rose to the top.
These videos were part of a series of illustrated longer form videos showcasing various Scotiabank features. It was an opportunity to make something a bit mundane, a bit more interesting while telling a nice little story. The conniving cat is still my favourite character I've created to date.
Students need help making sense of their financials. We borrowed from a couple of trendy memes to articulate the confusion one can feel as a student when it comes to money worries and how Scotia can help.
Examples of the Sponsorship work I've done with the PWHL partnership.
With the adaptation to the updated Scotia brand, we were given the opportunity to do an evergreen photoshoot for the ScotiaRISE program. Using a run and gun approach, we shot 1000s of photos over 2 days, capturing moments that feel real and raw. Making many key creative decisions on the fly, we created a full bank of images that surpassed all client expectations.
How can stock footage look interesting? Look at it from a new angle. We tapped into a true insight to deliver this different point of view on Wealth Management.
I joined the in-house team at Scotiabank before we had a name. When the Lighthouse name was chosen, there was a call to our team for logo options. My design ended up being chosen as the winning logo.
I am always proud to do work that has meaning and is tied to real initiatives. We created a platform called Ally On and this was the Pride messaging we delivered in 2022.