SCOTIABANK
Scotia Perks
SCOTIABANK
Scotia Perks
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Scotia Perks
Scotia Perks began as an internal marketing challenge idea from my team and was formed into a significant new sponsorship program for Scotiabank which I had the opportunity to lead creatively from it's inception, to the launch, and beyond.
Scotia Perks Launch
Scotia Perks Launch
I created the original look and feel for the launch of Perks, partnering with the NHL and PWHL. The idea behind the treatment was to give a glimpse into the life of a fan who is enjoying their Perks. We chose expressive and engaging fan imagery to pull people in and make them feel like they're missing out on something. The creative spanned branches, arenas, outdoor, broadcast and digital. It gained a lot of traction and garnered great results.
Scotia Perks x OSHEAGA
Scotia Perks x OSHEAGA
The Perks program expanded beyond hockey and we had an opportunity to put an artsy spin on things with the OSHEAGA partnership. We created an evolution of the treatment that focused on festival-goers and captured a glimpse into multiple stories at once, tapping into the diversity of art and music at OSHEAGA. Our creative lived at the festival and was recognized by the organizers as the best branded creative they've ever seen at OSHEAGA.
Scotia Perks 2025/26
Scotia Perks 2025/26
Moving into the next hockey season, we needed to refresh Perks for a familiar audience. Keeping true to the core feeling of the fan experience, we borrowed elements that worked for OSHEAGA and applied it to hockey. Once again elevating the look and feel and delivering stand out creative for Scotiabank's most important sponsorship program.
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